Rwanda has reposition as a luxury gorilla safari destination in East Africa. With this move that has been taken by the Ministry of tourism and sports is trying to promote the local football and netball standards of the young generation in Rwanda. The ministry expect to host the club’s officials to train the young generations and academies are expected to be developed in the country.
Rwanda before took a very interesting partnership with the Arsenal FC a British legend football team with home base in London. With this sign being done in times of challenges so many international communities criticized the move. But, since Rwanda was on a long term tourism campaign didn’t fail to go with their strategy of promoting “Visit Rwanda”. A slogan that has highly put Rwanda tourism on international level worldwide. The sign was in form of Rwanda having their logo on the shirt sleeve and also on the advert screens in the pitch.
Therefore, with this campaign so many Arsenal prayers and officials have visited Rwanda and taking either short gorilla trek or long gorilla safaris in Rwanda and staying in the new attracted luxury lodges like Singita, One & Only Resorts and Wilderness Bisate and Magashi.
Again, when Rwanda saw this collaboration being positive as far as promoting gorilla ecotours is vital, the Rwanda Development Board took a new negotiations with the PSG – France German football club and the opportunity to experience Rwanda’s breath-taking beauty, creative culture, innovative environment, and modern and distinctive made in Rwanda products like the promotion of the Rwanda coffee and the aroma and tasteful coffee is served in the pitch.
After the above partnerships with Arsenal FC and PSG – France German club, recently on Sunday 27th August 2023 Rwanda announced another five year fresh partnership with the Bayern Munich a giant Germany football club to promote football and tourism in Rwanda.
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